Corporate Identity
The visual language and color system that define Newfully's identity.
Organic curves of people, nature, and technology
Newfully's CI is composed of three organic curves connected to one another, symbolizing a sustainable business direction in which people, nature, and technology coexist in harmony.
The flow of these curves represents endless growth and harmony, embodying the trust, sincerity, and environmental responsibility that Newfully pursues.
Color System
Weefree — A brand for our small, delicate ones
Weefree is Newfully's own brand, leading our baby wet-wipes lineup. Because it touches our small, precious children every day, safety, feel, ingredients, and usability are designed with equal weight.
If Newfully is the company's identity, Weefree is where that identity meets the consumer — and the promise we keep.
The meaning behind the name
Small and precious — a word for infants, or anything small and dear.
Free, unburdened, liberated.
“A free and clean choice for our small and delicate ones.”
Four promises Weefree keeps
Protection from external irritation
As the first layer that shields delicate skin, formulations minimise known irritants.
Gentle touch
Thickness and surface feel designed to approach skin as softly as a parent's hand.
Ingredients you can trust
Safety confirmed by objective testing — EWG Grade 1, KOTITI reports, Dermatest, and more.
Built for everyday parenting
From portable single-packs to 100-sheet family packs — a lineup matched to real daily routines.
Primary color — Navy
We carry Newfully Blue through to Weefree to keep trust consistent across the brand. Each Weefree line (Signature, Calming, Zero, Soft) reserves its sub-color for product-area use only.